The benefits of hedging Intellectual Property

The benefits of hedging Intellectual Property

The benefits of hedging Intellectual Property Every business contains or has the potential to develop Intellectual Property! Be it in the form of a brand, logo, a catch phrase, design, formula, code, unique activity or the like. It is vital to identify, value, protect and develop your

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Don’t Let Copycats Getaway!

Don’t Let Copycats Getaway!

DON’T LET COPYCATS GETAWAY! Unable to trademark your brand? Waiting impatiently for the Companies and Intellectual Property Commission (CIPC) to register your trademark application? Just because your brand is not registered or registrable, does not mean it’s not worthy of protection or capable of externalisation and all

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